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<span class="homeinline"> I'll be the first to tell you that there are a lot of very talented writers out there, but I believe I offer you and your company or organization some things that aren't as readily available.<br> <br> I'm not talking about dazzling prose or conceptual brilliance - <b>I'm talking about my attitude and approach</b>. My work really isn't about adjectives and alliteration. It's about making your life easier. It's about adding effectiveness and value to your communications efforts. It's about realizing that you have specific goals and doing what I can to help you achieve (and even exceed) them.<br> <br> <b>It's also about working with you in a professional, businesslike manner.</b> That means everything from treating your deadlines as rules (rather than suggestions), to approaching every project with a focus on your desired results, to respecting the realities of your budget. It also means never forsaking clarity and comprehension for the sake of creativity.<br> <br> <b>You'll see the difference in the way I write.</b> Effective copy connects with the audience in two ways. First, there's the rational, intellectual level for the corners of the brain that digest facts. But the emotional level is every bit as important. While that doesn't mean the copy has to bring tears to the reader's eyes (although it can), it absolutely must guide the reader to the right impressions and attitudes about you. <br> <br> Finally, because I measure my own success in repeat business, <b>it's to my advantage to create copy that brings my clients success</b>, along with a friendly, professional working relationship that brings them back again and again. <br> <br> Now, what can I do for you? <a href="contact/index.shtml" target="_top">Click here to email me</a>, or call (317) 839-1739.<br> </span>
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