scott flood writing | effective copy for companies and other organizations



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Healthcare copy with heart - and brains

I've handled a wide variety of work for healthcare providers and companies that market to the healthcare industry. My copy is tailored to the needs and understanding of the audience, whether that involves explaining an unfamiliar treatment modality to a physician or reassuring a patient who has just received a frightening diagnosis.

Bloomington Hospital, Bloomington, Indiana
with Ten Adams Marketing & Advertising













Direct mail portion of multimedia campaign
Objective: Promote maternity services to expectant mothers.

The birth of your baby should be a very special, very private moment. That's why our Labor, Delivery and Recovery Suites are private rooms equipped with private showers. You and your newborn will be disturbed as little as possible. And when you're ready for company, each room offers a comfortable area for visitors, too.

The Heart Group, Evansville, Indiana
with Ten Adams Marketing & Advertising













Referring physician brochure
Objective: Build referral business among primary care providers.

Atherecetomy & Rotoblator -- These procedures remove cholesterol and plaque from arterial walls, increasing the effectiveness of subsequent angioplasty and stent therapies. Directional Coronary Atherectomy (DCA) employs a cutting device to remove cholesterol in larger arteries. Rotoblator uses a rapidly spinning, diamond-coated burr that pulverizes plaque into pieces smaller than blood cells. It is particularly effective when arteries are heavily calcified, or when the area of narrowing is unusually long.

Evansville Surgical Associates, Evansville, Indiana
with Ten Adams Marketing & Advertising













Breast health brochure
Objective: Patient education.

A lumpectomy, sometimes called a wide excision or partial mastectomy, is a procedure that removes the cancerous lump and some of the surrounding normal breast tissue. This procedure preserves the breast. In most cases, the procedure is also accompanied by an axillary lymph node dissection (removal of lymph nodes under the arm). A course of radiation therapy after surgery is usually part of this treatment plan.

The Medical Center, Bowling Green, Kentucky
with Ten Adams Marketing & Advertising













Consumer newsletter
Objective: Build awareness of services.

Traditionally, treating this condition has required surgeons to open the patient's abdomen and repair the aneurysm. This new minimally invasive procedure uses a catheter tube. The surgeon makes a small incision in the patient's groin area, then threads the tube into the area of the aorta at which the aneurysm is present. Next, a stent graft is delivered along the tube and positioned in the area to be treated. Once in place, the stent graft is expanded, providing support for the aorta's wall and minimizing the possibility of a rupture.

Midwest Radiologic Imaging, Evansville, Indiana
with Ten Adams Marketing & Advertising













Direct mail
Objective: Inform primary care providers of new service.

DXA is a fast, convenient and precise way to measure bone density to evaluate bone mass and monitor response to therapy. The examination is interpreted by our physician.

Bloomington Hospital, Bloomington, Indiana
with Ten Adams Marketing & Advertising













Psychiatric and counseling referral brochure
Objective: Educate referral sources about services.

The care we offer is as individual as the people we serve. Treatment includes medical and psychosocial evaluation, medical management, as well as individual, group and family therapy. Participants develop healthy goals and ways to reach them, with an emphasis on preventing relapse of emotional distress.

Southern Indiana Radiological Associates, Bloomington
with Kelly O. Stanley Design













Practice brochure
Objective: Build referral business among primary care providers.

Radiology uses technology to identify health problems in ways that minimize invasiveness and discomfort. That's what our radiologists and other professionals have been doing since 1964.