FINANCIAL SAMPLES
HEALTHCARE SAMPLES
ONLINE SAMPLES
B-TO-B and B-TO-C SAMPLES
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Want a better sense of how I approach my clients' needs? The print and online samples on the page (and linked below) demonstrate the kind of thinking I bring to objectives. As you look through them, you'll see a lot of variety in the style and tone. That's because I see my role as capturing and using the client's voice, rather than mine.
You can find additional financial samples here, additional healthcare samples here, samples of online content here, and an assortment of other b-to-b and b-to-c work here.
Shapiro's Delicatessen, Indianapolis
with Scofield Design + Communications
Window poster
Objective: Assure customers that a fire-related closing was temporary.
Forest Discovery Center, Starlight, Indiana
with Gutermuth Design
Rack brochure
Objective: Promote forestry museum to tourists.
In every leaf, the promise of tomorrow. In every ring, the lessons of history. In every bough, a home. And in every cell, the very breath of life. The wonders of trees extend to thousands of things we touch every day - when we renew the forest's majesty, we are the ultimate beneficiaries.
Franklin College, Franklin, Indiana
with Gregg Nay Graphics
Brochure with unusual die-cuts, college imagery
Objective: Promote giving clubs to alumni and benefactors.
Consider how the world seems to a freshman first gazing upon Old Main - a sense of profound history, coupled with the excitement of the promise and possibilities that await. Every year, dozens of young men and women experience these feelings as they walk onto our campus.
Adman, Indianapolis
with Scofield Design + Communications
Self-mailer focused on conflict within ad agencies and using punching bag premium
Objective: Lead generation.
Taking a swing seems like a great solution, but misses the real problem. Your day-to-day frustrations have more to do with the way your company works rather than with your co-workers. Simply put, your system probably isn't up to the complexity of your business - especially if you're trying to make do with ordinary software.
Wabash Valley Power Association, Indianapolis
Monthly magazine for electric power cooperative managers
Objective: Communicate internal and industry information.
The six-unit simple cycle natural gas-fired peaking plant will provide up to 258 megawatts of electricity to help meet the power needs of nearly half a million electric cooperative members. Hoosier Energy will operate the plant and own four generating units. Wabash Valley Power will own two units.
Morellis Cleaners, Indianapolis
with Scofield Design + Communications
Direct mail postcard series
Objective: Differentiate from competitors and drive traffic.
Sure, those slacks are washable. Heck, you can even toss them in the dryer. But you'll look like a walking relief map of the Ozarks. Here's a better idea: after you dry them, drive them to Morellis. Our fabric care experts will give them a crisp crease that makes you like a thousand bucks for a heck of a lot less.
Plymate Image Mats, Shelbyville, Indiana
with Thrive3
Full-length comic/coloring book ascribing common problems to fictional villains
Objective: Create differentiation in product perceived as commodity.
After closing hours, the Nibbler scurries through the darkness of the business district to partake of his favorite meal -- the tender corners of rugs, carpeting and worn floor mats. MatMan sets a foolproof trap for the mischievous masticator. He protects high-traffic areas with durable, high quality mats, then replaces them frequently to frustrate his ferocious foe's fangs.
Toyota of Indiana, Princeton
with Ten Adams Marketing & Advertising
Visitor brochure
Objective: Provide overview of operations and commitment to community.
In Paint, each vehicle undergoes a series of steps to create the color and configuration specified by the buyer, including careful surface preparation, body sealing, priming and topcoating. While much of the process is automated, we know there are situations in which nothing matches the precision of human touch and judgment, so we rely on team members to ensure superior quality.
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