scott flood writing | effective copy for companies and other organizations



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Making your online copy work harder

Many people think online is all about design. But the simple fact is that most people visit websites and read email newsletters to obtain information. That's why it's important to put just as much thought into what will be on your site or in your newsletter as to how it will look. I craft online copy that's well-organized, thorough, easy-to-read - and no longer than it needs to be.

Delivra, Indianapolis













Email newsletter content
Objective: Promote services through case studies.
http://www.delivra.com

Muncie Aviation, Muncie, Indiana
with Gutermuth Design













Website content
Objective: Provide information resource for pilots.
http://www.muncieaviation.com

Thermocore, Mooresville, Indiana
with Carla Blackwell Design













Website content
Objective: Sell to both homeowners and construction professionals.
http://www.thermocore.com

Hamernik Associates, Indianapolis
with Scofield Design + Communications













Website content
Objective: Market services to referral sources and potential clients.
http://www.hamernik.com