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Whether the target is a company or consumers, the key to effective communication is to recognize that the ultimate audience is a person. My copy is written to deliver the client's voice and personality, connecting with people at both intellectual and emotional levels, and sharing the message with warm, friendly attitudes (and gentle humor when appropriate).
Shapiro's Delicatessen, Indianapolis
with Scofield Design+Communications
Magazine ad
Objective: Build traffic by emphasizing history.
We're all products of the people who came before us, and the wisdom they pass down. In the Shapiro family, that wisdom dealt with stuff like how to cook the best pastrami this side of the Hudson River, and what separates an authentic cheesecake from a pretender. Shapiro's serves up those traditions every day, using the recipes and quality standards that have made us an Indianapolis favorite since 1905. So maybe Louis Shapiro didn't come over on the Mayflower, but at least he knew what to bring with him.
Klipsch Audio Technologies, Indianapolis
Product line brochure
Objective: Promote reference series.
These bookshelf models use cast-polymer woofer frames with high impact tolerance that protect the woofer's internal parts and ensure their critical alignment. A large flared port increases efficiency and bass response, allowing greater output with less turbulence and distortion. Our unique woofer venting system keeps both the motor and voice coil cool to ensure long-term reliability.
Hubbard & Cravens Coffee, Indianapolis
with Kelly O. Stanley Design
Customer newsletter
Objective: Promote sales through consumer education.
If you've only recently discovered the delicious taste of specialty coffees, you might be surprised to learn that many experts think today's coffees aren't as good as yesterday's. Simply a touch of nostalgia? Not really. We think it's a pretty accurate assessment. Finding coffee that meets our high standards is getting to be more of a challenge all the time.
Ziemer Funeral Homes, Evansville, Indiana
with Ten Adams Marketing & Advertising
Magazine ads
Objective: Build reputation through focus on professionals.
When you think of funeral directors, saving lives may not come to mind. But that's exactly what Sandy does. As a Lieutenant of the Scott Township Fire Department, he's there to help people at some of life's most difficult times. The father of three does the same for Ziemer. As a funeral director, Sandy helps families cope with the loss of loved ones and counsels them through the choices they make.
Chicago Hilton & Towers Hotel
with Smith, Badofsky & Raffel
Table tent
Objective: Increase bookings during special events.
As more people discover everything the area in and around Grant Park has to offer - concerts, the Jazz Festival, Les Miserables, the Art Institute and more - traffic gets slower and more crowded. We offer a simple solution: arrive early, park in our garage, check in, and take a brief stroll to your favorite event. Afterwards, stroll back, spend a relaxing night here, and enjoy a free continental breakfast before you drive home.
Cragin Federal Bank, Chicago
with Smith, Badofsky & Raffel
Customer magazine
Objective: Deepen customer relationships through education.
Lenders like Cragin look at ratios which measure your total monthly obligations (including the proposed mortgage payment) as a percentage of your monthly income to determine how large a mortgage you can afford. In general, the total monthly obligations should not exceed 32 percent, and mortgage payments no more than 28 percent.
Springer Danz & Bockelman, Indianapolis
with Scofield Design + Communications
Magazine ad
Objective: Build awareness of services.
What you read isn't always what you get. So SDB looks beyond resume claims to ensure candidates measure up to your expectations and complement your culture. And our Temporary Avenue division can help you find the right temp, too. Either way, we take your personnel personal.
InterDesign Group, Indianapolis
Corporate brochure
Objective: Build awareness among prospects.
Society speaks of leaving no children behind, and creating successful, effective schools demands more than sharpened lesson plans. The environment must reinforce every student’s sense of security, encourage self-determination and foster collaborative learning communities.
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