When publishers let down their guard and let Scott climb up on his soapbox, their readers get some insight into the way he thinks and works. So can you.
WHY WRITE WHEN NOBODY READS?
Nobody reads copy anymore. That's why copywriters are more valuable than ever. Confused? See for yourself.
TELL ME WHAT I DON'T KNOW!
Why waste your limited energy, time and space telling me what's already painfully obvious? Do this instead.
YOUR MOTHER WAS RIGHT
Maybe you've outgrown the taste of soap, but there's good reason to keep avoiding bad words. Some to avoid.
ARE YOU TALKING TO YOURSELF?
Maybe the reason your customers aren't responding is that you've forgotten to talk to them. Some common examples.
WHAT ARE YOUR ADS REALLY SAYING?
The voice of your marketing materials is just as important as their content and design. Learn why.
ARE YOU A LEADER OR A FOLLOWER?
Too many managers make advertising decisions based on what everyone else does. See why that can be wasteful.
WHY ENGLISH TEACHERS DESPISE COPYWRITERS
And why that shouldn't matter to marketers. Learn why..
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